WCTE Central TN PBS has announced that Avery Hutchins, former director of Development and Marketing, has been promoted to the position of station manager.
As station manager, Hutchins will focus on station efficiency, developing and directing community engagement activities, programming, educational initiatives, and marketing strategies.
Additionally, she will manage departmental budgets and audit reports, work directly with the CEO on policy and procedure development, and work with the development and fundraising teams on revenue generation.
A native of the Upper Cumberland, Hutchins earned her BA from TTU and is currently working on her MBA. She joined WCTE in 2011.
Hutchins serves on several national committees, including PBS Development Advisory Committee, Digital and Membership Working Group, Relational Fundraising Working Group, NETA Marketing and Communications PLC Advisory Committee, PBS KIDS Advisory Board, PBS Children’s Media and Education Station Leadership Committee, and PBS Early Childhood Education Development Strategies Working Group.
“Working for WCTE has been more than a job to me,” commented Hutchins. “It’s been about the mission and belief in the work. WCTE PBS changes lives through its programming and educational outreach. Because of that, we can build stronger communities that serve and support each other.
“I find it very rewarding to serve our communities, and the work I’ve done since I started at WCTE has been my passion.”
WCTE President and CEO Becky Magura said, “I’m elated that Avery has accepted the re-established role of station manager at WCTE. As the director of Development and Marketing, she led our team to substantially increase our revenue streams, and her service on multiple PBS groups and committees continues to bring our small rural station voice to the national conversation.
“Avery’s can-do attitude, dedication to excellence in public media, and service to our viewers will make her an outstanding Station Manager.”
WCTE has served the Upper Cumberland for more than 40 years as the region’s only television station in a 75-mile radius of Cookeville,. WCTE is a 501(c) 3, and is owned and operated by Upper Cumberland Broadcast Council. WCTE is one of only 350 PBS member stations nationwide.