Avery Hutchins named WCTE President & CEO

Avery Hutchins

Upper Cumberland Broadcast Council on Tuesday, Oct. 5 announced the promotion of Avery Hutchins from station manager to the role of President & CEO of WCTE PBS starting immediately.

“The UCBC Board Search Committee conducted an extensive search for the new President & CEO of WCTE PBS,” said Nina Lunn, chairman of Upper Cumberland Broadcast Council. “Applicants responded from across the country and internationally, which is a clear indication of the respect for our well-known station.

“Out of all of the applicants, it became apparent that Avery was the best choice to represent the WCTE PBS vision and mission. Avery is well prepared to lead and achieve the strategic goals set out for WCTE PBS.”

A native of the Upper Cumberland, Hutchins earned her B.A. from Tennessee Tech University, and has just completed her MBA. She serves on several national committees, including the PBS Development Advisory Committee and the NETA Marketing and Communications PLC Advisory Committee. She just completed the Public Media Diversity Leadership Initiative and the Data Literacy Boot-camp.

Previously she has been on PBS KIDS Advisory Board, PBS Children’s Media and Education Station Leadership Committee, and PBS Early Childhood Education Development Strategies Working Group.

Hutchins joined WCTE PBS in 2011.

“I’m excited to continue my work at WCTE in this new role,” commented Hutchins. “I look forward to leading the station and the team in our mission as we embark on this next chapter.

“My goals for WCTE will be focused on implementing our new strategic plan with creative and innovative ideas that tell the stories in our region, engage our viewers, and grow lifelong learners. I am humbled and grateful for the opportunity to be part of this amazing and hardworking team of WCTE staff and board members.” 

WCTE Central TN PBS has served the Upper Cumberland for over 40 years, and is the only television station in a 75-mile radius of Cookeville. WCTE is a 501(c) 3 and is owned and operated by Upper Cumberland Broadcast Council. WCTE Central TN PBS is one of only 350 PBS member stations nationwide.